Top Six Reasons Why Websites Are Essential For Your Brand:
I always tell my website clients that everything begins and ends with a website. Even if they use social media for their business, their website should still be the main priority; their cyber brick & mortar. A website is the backbone of the business, supporting all of the digital marketing and advertising efforts. Social media is a great way to bring traffic to a website and it’s a great way to share content from a website – but should be funnels to the website.
Tells Your Company’s Story How You Want It Told
A website tells your story – using your colors, your slogans and your information. A website engages the visitor and introduces them to your brand Your website should connect with your visitors.
Get Found Online
Over 40,000 Google searches are submitted every second. With figures like these, the importance of having a website is very clear. By using a website and a search engine specialist, your website can be your most valuable asset to market your business.
Websites Are Inspiring
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your company, you can demonstrate what makes your company great.
A website is open 24 hours a day, 365 days a year. You can provide customers with the convenience of learning about your products and services when it is convenient for them. With today’s busy lifestyles, this is a very important resource for a customer when they are making a purchase decision or needing information.
Can Improve Customer Service
A website is a great way to provide value added service to your customers and clients by keeping them coming back to you when they need your products or services. You can become their go to by providing a FAQ page, regularly adding articles or uploading newsletters to answer all your customers’ questions and keep them up-to-date on new products and services.
Make The Most Out Of Your Marketing Budget
The analytics can tell you how well your marketing strategy is working. Websites allow you to learn what platforms the website visitors are coming from and show exactly which content gets the most visits and how long a visitor stays.